GMA New Media Inc. said Friday it teamed up with Singapore Media Exchange, an advertising exchange set up by media companies Singapore Press Holdings and Mediacorp, to further expand the network’s reach worldwide.
The subsidiary of GMA Network Inc. said SMX’s mastery of the media terrain in Singapore could be implemented in many territories worldwide.
GNMI chief operating officer and president Judd Gallares said the collaboration dovetailed with the goal of expanding the audience reach of GMA worldwide, and thus build preference for the brand across various cultures and territories in ways that were not previously possible.
“We are thrilled to work with SMX and see this as an opportunity to leverage the strength of media giants like Singapore Press Holdings and Mediacorp through SMX, “ Gallares said.
“The partnership is a significant enabler not just for premium content providers like GMA but for advertisers as well since the synergies it creates will be instrumental to achieving our goals in terms of revenue targets, market penetration, and cost efficiency, among others,” he added.
SMX, meanwhile, aims to establish itself in the South East Asian market through the creation of several partnerships in the region.
The expansion offers advertisers a one-stop selection of programmatic brand-safe options to reach top-quality audiences across Southeast Asia, including exclusive access to premium formats.
SMX will also have more opportunities to combine its own first-party data with those of its partners, creating richer audience data for more precise and effective targeting.
“These regional partnerships I believe will propel SMX towards a strong regional offering that reinforces our ability to provide buyers with rich audiences, precision targeting and innovative ad formats while making the supply accessible with more buying options and across bidders,” said SMX chief executive Hari Shankar.