BDO Unibank Inc., the biggest lender controlled by the Sy family, emerged as the most reputable bank in the country, moving up two notches from third place in 2008, according to Kantar TNS, one of the world’s largest research agencies with experts in over 90 countries.
Kantar recently launched the 2018 Corporate Reputation Study, a quantitative program about the operations of the different banks in the Philippines. The study is a follow-up to the same survey conducted in 2008.
Kantar research showed that BDO overtook Metropolitan Bank & Trust Co. and the Bank of the Philippine Islands and came out as the most reputable bank in total ranking this year.
“BDO ranked no. 1 in total ranking, and in GMA. On the other hand, albeit with softening reputation, Metrobank manages to maintain its lead in Metro Cebu, while BPI and BPI Family placed second in both GMA and Metro Cebu,” Kantar said.