The country’s two largest broadcasting networks both sustained higher television ratings nationwide in September.
ABS-CBN Corp. said it recorded an average audience share of 44 percent and a double digit lead gainst GMA Network Inc.’s 33 percent, according to data from Kantar Media.
Like in the previous months, ABS-CBN’s primetime block attracted more viewers as it scored an average audience share of 47 percent, 13 points higher than GMA’s 34 percent.
ABS-CBN also led in Metro Manila households, where it scored an average audience share of 41 percent against GMA’s 28 percent.
In Total Luzon, ABS-CBN got 39 percent against GMA’s 36 percent and in Total Visayas where it garnered 53 percent against GMA’s 25 percent.
GMA, meanwhile, maintained its lead in the nationwide television ratings competition based on the latest data from the industry’s widely-trusted ratings service provider Nielsen TV Audience Measurement.
For the month of September, GMA posted an average total day people audience share of 41.1 percent in the National Urban Television Audience Measurement (NUTAM), beating ABS-CBN’s 37.1 percent.
The Kapuso Network emerged as the viewers’ top choice as it continued to lead across all day parts. In the morning block, GMA registered 38.2 percent people audience share versus ABS-CBN’s 34.3 percent.
GMA remained undefeated in the afternoon block after tallying 41.2 percent while ABS-CBN managed to get 37.1 percent.
Likewise in the evening block, GMA again led competition with 42.2 percent against ABS-CBN’s 38.3 percent.
GMA garnered an average total day people audience share of 46.7 percent in Urban Luzon versus ABS-CBN’s 30.8 percent.
Similarly in Mega Manila, the network posted an average total day people audience share of 48.6 percent , which was largely ahead of ABS-CBN’s 27.9 percent.