Condominium builder Empire East Land Holding Inc. is set to deliver 1,900 units from its seven residential buildings set for completion this year.
Empire East president Anthony Charlemagne Yu said during the annual stockholders’ meeting seven of the 17 residential towers currently under construction would be completed this year, while four new buildings would start construction this year.
Yu said demand for the company’s residential projects remained strong given their strategic locations aimed at the middle-income market.
The property firm expects to increase reservation sales this year by double-digit from P19.4 billion in 2017.
The company has also recently expanded its offerings by introducing a high-end brand under Empire East Elite. The move is in response to the growing sophistication of the market and the increasing purchasing power of the middle-income market.
“Empire East Elite developments are a showcase of increased mobility, accessibility to conveniences, less dense community, bigger unit layouts and upgraded amenities. These features translate to better experiences, a higher standard of living, and the kind of sustainability that is very important to the modern market today,” Yu said.
The Empire East Elite brand includes Paddington Place in Mandaluyong, which offers 2,581 units, with prices ranging from P3 million to P10 billion.
Tower 1 of Paddington Place, which has 645 units, is currently 71 percent taken up.
At the same time, the group’s six-tower Kasara project in Pasig continues to register strong sales.
Empire East plans to launch 1,900 residential units in Paddington Place and Kasara this year.
The company is looking for projects in areas outside Metro Manila in a bid to expand its coverage and customer base. Empire East has a land bank worth P2.9 billion and with an aggregate area of 404 hectares.