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Tuesday, March 19, 2024

‘Locally’ served at Asean meetings

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Refreshing, fruity-licious and proudly Philippine-made Locally Blended Juice Drink made its international debut at the recently concluded 31st Association of Southeast Asian Nation Summit in Manila, providing healthier and more flavorful alternative drinks to this year’s participants and delegates.

The drinks, with quirky names and made from indigenous fruits that are organically grown in different parts of the country, caught everyone’s attention, coming as they did in colorful and eye-catching packaging.

Bearing fun and witty names like Guyabano-body But You, Merci Buco, Tamarind My Bell, Calamansi’z the Day, You’ve Dalandan It Again, and Pomelong & Lasting Love, the drinks were instant hits among representatives of local and foreign media outlets who worked on their stories at the International Press Center at the World Trade Center.

Members of the international press are all smiles as they receive their cans of Locally Blended Juice Drinks during the Asean Summit in Manila.

The more adventurous ones went for the exotic variants like Mangosteenie Minie Mo, Save the Best for Singuelast and Kamias You Are.

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A local radio reporter enjoyed the Guyabano-body But You flavor that, according to him, tastes like real guyabano juice, while a media relations officer loved the taste of Merci Buco, the “all natural” juice from young coconuts. “It is a delightful thirst quencher, its sweetness just right,” he said.

Another reporter revealed that her favorite was Tamarind My Bell, which she found  delicious with taste coming from real ripe sampalok.

A reporter from a local network said he took a liking for Merci Buco, which is touted to contain the natural health benefits of buco. He also savored the refreshing goodness of its three variants—Buco, Buco Pandan and Buco Lychee. 

A group of journalists from the Middle East also favored the invigorating freshness of Merci Buco, which they found to be healthier than the average, artificially sweetened fruit drink.

A slew of cameramen from various television networks acknowledged that all variants of Locally Blended Juice Drink proved to be fine alternatives to coffee, the go-to drink of media members during short breaks. 

Some media representatives appreciated the citrusy wholesomeness of Calamansiz the Day, which they knew helped them ward off colds due to the drink’s high vitamin C content. 

Merci Buco was the most popular variant, coconut juice being a globally accepted refreshment. An Asian journalist acknowledged this but declared that his favorites were the tamarind and guyabano variants that he found “quite refreshing.”

“It was a great way of showcasing Filipino ingenuity, coming up, as Locally did, with the most unique flavors in juice drinks,” a government official said.

“We should do everything within our means to promote our local products at big events like the Asean summit. Clearly, Locally was at the right place at the right time,” he said.

Locally is the first quirky Filipino juice line that uses homegrown fruits that suit the unique and fun characters of Filipinos. 

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