Jollibee Foods Corp. remains aggressive with its overseas expansion, with the opening of a store at Brunei International Airport and additional outlets in Hong Kong and the United Arab Emirates.
Jollibee said in a statement the opening of new stores overseas was in line with its vision to be among the top five largest restaurant companies in the world.
The newest store in Brunei, located in front of the airport’s arrival area, is a part of the company’s response to the strong market demand for the brand.
“When we started our first Jollibee Brunei branch back in 1987, we wanted to appeal not only to Filipinos, but to locals as well. Thirty years on, we are very happy to see the growth of Jollibee into a brand which is well-loved by the Bruneian community,” Jollibee chief executive Ernesto Tanmantiong said.
Meanwhile, the sixth Jollibee store in Hong Kong in located in Wan Chai, which has a population of around 180,000 citizens and 15,000 Filipinos. Meanwhile, the ninth store in UAE is the largest Jollibee branch in that country and is surrounded by residential areas where most Filipinos live in.
