Restaurant chain operator Max’s Group Inc. said Wednesday it signed a partnership agreement with Alibin Group Inc. to establish the first Max’s Restaurant in Winnipeg, Canada by 2018.
Max’s Group said in a disclosure to the stock exchange the partnership was expected to boost the company’s presence in North America.
“We welcome the opportunity to once again serve distinct flavors of home to our countrymen based in Canada. We will strive to become part of their growing list of preferred dining destinations through our classic bestsellers,” said Max’s Group president and chief executive Robert Trota.
“Our tie-up with Alibin Group will anchor the success of this endeavor. They are equipped with the necessary knowledge and business acumen to foster our shared vision,” Trota said.
The partnership with Alibin is the company’s fifth development agreement since the start of the year.
Alibin Group is a privately held Canadian company, comprised of family shareholders and operators. Winnipeg, Manitoba has been the Alibin family’s home since the early 1990s.
“We are honored to be in partnership with Max’s Group Inc. and ecstatic to spread the standards, tradition and experience set by its founders in Winnipeg. Our extensive research determined that the people of Manitoba have been clamoring for a Max’s Restaurant,” Alibin Group managing director and chief executive Hipolito Alibin Jr. said.
Max’s Restaurant currently operates 175 stores, including 27 franchised branches overseas.
Max’s Group earlier signed a deal to bring Sizzlin’ Steak outlets to the United Arab Emirates.
The group aims to have at least 200 international stores by 2020.