Online automotive marketplace AutoDeal.com.ph said it achieved a 39.5-percent increase in the number of new cars sold on its platform in 2018 despite an industry downturn in new vehicle sales.
AutoDeal recorded 21,002 successful transactions in 2018, higher than 15,059 in 2017.
New car sales data on AutoDeal was collected from several sources including confirmed purchases remitted by dealers through AutoDeal’s online lead management system and over-the-phone conversations with confirmed buyers.
Propelling these numbers was a 54-percent increase in visitors on AutoDeal.com.ph which resulted in more than 30 million website visits and 200,000 online inquiries made by prospective car-buyers in 2018 alone.
Aside from the sales increase, enhancements in AutoDeal’s online LMS also enabled its more than 400 partner dealers to improve their average lead- (inquiry)-to-sale conversion rate.
Data showed that of all the customers who inquired in 2018, 10.5 percent made a successful vehicle purchase through the platform, compared to 7.3 percent in 2017.
This was supported by car dealers and sales agents who sped up their customer response time down to just 5.73 hours on the AutoDeal LMS.
AutoDeal’s LMS notifies sales agents that an inquiry comes in through AutoDeal for Agents App.
“We continue to invest heavily in creating the best environment for the car-buyers in the Philippines,” said AutoDeal co-founder and chief executive Daniel Scott.
“Our commitment remains to provide the local car buying market a hassle-free and simple method to go about in making his purchase. Our continued enhancement in dealer technology is built with the sole purpose of helping dealers to manage and realize the value of buyers who now prefer to shop this way,” he said.
Increased awareness and competition among top automotive brands and dealers helped propel the company’s 30-percent revenue growth last year. One contributing factor is the surge in advertisers as they are able to drive real-world tangible sales results through AutoDeal.
The automotive sales slowdown last year also presented a fresh challenge for local automakers and car dealers as they look for new ways to bounce back from the exponential sales growth they experienced in 2017.
“We’re working with more car brands and dealers than ever before,” said Scott. “Less consumers in the market means that there’s now a more expanded interest in providing better service not just on the showroom floor, but also online.”
With 2,000 sales being generated through the AutoDeal marketplace every month, the company expects to contribute to an even larger volume of car sales in 2019.