Splash Corp. is confident of making significant inroads into other bigger consumer product categories, after solidifying market leadership in the highly competitive skin whitening, skin exfoliant and specialized hair care categories.
Splash has launched innovative new products that were quickly embraced by the market. Early product successes like Extract facial cleanser and Extraderm exfoliant established Splash as an aggressive new player that had an innovative spirit and unique insight into the Filipino consumer.
Splash built on the early success with brands like SkinWhite and Maxi-Peel, which are now the leading brands in the skin whitening and exfoliant categories. The Vitress hair care line also allowed Splash to become a leader in specialized hair solutions.
“We have all the parts in place for an aggressive entry into new product categories,” said Splash co-founder and chief executive Rolando Hortaleza.