The Chickenjoy craze has gone overseas.
A market research agency revealed that Chickenjoy from Jollibee is significantly preferred more than another fried chicken from a well-known international fast-food brand in Vietnam.
The Intage Vietnam Research Agency conducted a blind product test among 300 respondents in Ho Chi Minh and results showed a significant preference for Jollibee’s Chickenjoy.
Jollibee currently has 92 stores in Vietnam, the most number of international stores for the Jollibee brand in a foreign country. It aims to open its 100th store within 2017.
Aside from Chickenjoy, Jollibee Vietnam also offers Saigon Chili Chicken, Spicy Chickenjoy and other rice meals that are part of the special menu items in the country.
“We are pleased to know that the Vietnamese locals love our Chickenjoy. We are proud of the results of this study, especially since Jollibee Vietnam is different. It is a mainstream market, unlike other Jollibee international stores that primarily capture Filipino customers. In Vietnam, it is really the locals that we hope to engage and serve. This is indeed an achievement for the company and we hope this will continue in the coming years,” said Jollibee Foods Corp. chief executive Ernesto Tanmantiong.
The study was conducted by Intage Vietnam which belongs to Intage Holdings in Japan, and has been in market research for more than 50 years. It is the first research agency to receive a certification ISO 20252 for its qualifications and standards in marketing research in Vietnam.
Jollibee opened its first store in Vietnam in 2004.