Tata Motors, India’s largest commercial vehicle manufacturer, on Tuesday launched a new range of commercial vehicles in the Philippines.
Tata Motors head of international business on commercial vehicles Rudrarup Maitra said the Philippines emerged as one of its key markets in Southeast Asia.
“We are delighted to be a part of one of the fastest growing Asean nations. With years of experience in the commercial vehicle business, Tata Motors has analyzed and understood our customers well and are dedicated to providing them with best-in-class products and services. We are confident that through our trusted partnership with Pilipinas Taj Autogroup Inc., we will be successful in establishing a long-term relationship with our customers,” he said.
The company is making headway in the Philippines market through a distribution agreement with Pilipinas Taj Autogroup Inc., a local firm engaged in the distribution of motor vehicles.
Tata launched a full range of commercial vehicles including Tata prima range of tractor trailers and tippers; the LPT range of light, medium and heavy trucks; SFC 407; and the mini trucks range of Ace and Super Ace.
Besides Philippines, Tata Motors commercial vehicles are present across Southeast Asian markets including Malaysia, Vietnam, Indonesia and Thailand with manufacturing facilities in Vietnam, Thailand and Malaysia.
Pilipinas Taj Autogroup is closely working with Tata Motors to ensure Filipino customers get the finest vehicles and services, that not only match their requirements but also their business needs.
“We, at Pilipinas Taj Autogroup, Inc., are proud to partner with Tata Motors to offer customers with sturdy and reliable vehicles. We are looking forward to this new opportunity and are committed to catering to the commercial vehicle market with India’s largest and most trusted automobile brand here in the Philippines,” said Pilipinas Taj president Jon Fernandez.
Tata Motors entered the Philippine market in 2014 with cars and small commercial vehicles. The low cost of ownership and availability of diesel vehicles appealed to the market.
A $42-billion organization, Tata Motors Limited is a leading global automobile manufacturer of cars, utility vehicles, buses, trucks and defense vehicles.