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Friday, March 29, 2024

PH seeks share in $2-t halal market

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The Center for International Trade Expositions and Missions, the export promotion arm of the Department of Trade and Industry, takes advantage of the fast-growing halal food industry through its participation in the 22nd Gulfood at the Sheikh Rashid Hall of the Dubai World Trade Center in the United Arab Emirates on Feb. 26 to March 2.

FoodPhilippines, a branding initiative of Citem, unifies the efforts of the government in promoting the Philippines as a source of quality food products in the global market.

Gulfood or the Gulf Food Hotel and Equipment Exhibition and Salon Culinaire is the biggest food and hospitality trade show, attended by an annual average of 90,000 key industry players, decision-makers and trade buyers all over the world.

The Philippines brings the Philippine mango, considered to be the sweetest in the world, and other premium tropical fruits and food products in the 22nd Gulfood.

“FoodPhilippines provides trade opportunities for local exporters to promote its products to global markets. Through this Gulfood participation, we hope to open more avenues for Philippine companies -sell halal-certified food products in a food fair that is held at one of the most Muslim-dominated regions in the world,” says Citem executive director Rosvi Gaetos.

In its past participation, FoodPhilippines tallied a record-breaking $109 million worth of total sales, leveraging on some of the country’s premium export food products, including coconut products and its by-products; rice, mangoes, canned fruits, noodles, canned seafood, and fermented marine products.

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Now with 26 Philippines companies, including 10 new participants, Citem aims to generate $110 million in sales under the FoodPhilippines brand as it brings new innovative healthy options and distinct ready-to-eat food and beverages, including instant coffee blends, seasoned noodles and packed juice.    

“Our past Gulfood participation enabled Citem to strategically map out the growing demand for RTE products, such as coffee, that complements the fast, highly urbanized lifestyle of busy consumers in the GCC region,” Gaetos says. 

“FoodPhilippines is now keen on capturing this growing demand as it will lead to more income and job opportunities for our local coffee farmers,” she says.

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