Isuzu Philippines Corp. plans to modify the Crosswind model after 14 years in the market, as soon as it gets the approval of the parent company in Japan.
Company president Hajime Koso said the full-model change was timely after selling the in the Philippines for over a decade.
“We want to continue making vehicles in this country. We are not retiring the Crosswind. In fact, we see sales growing to more than 4,000 units this year,” he said.
Pending the approval of Isuzu Japan, the company sees additional investments costing more than P1 billion.
The full-model change will require a facelift of the exterior and interior as well as modifications in the features of the engine and transmission.
Research and development costs alone will comprise a big portion of the investments, vice president for marketing Art Balmadrid said.