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Friday, March 29, 2024

Japanese company brings pampering services to PH

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A Japanese company is bringing its beauty and wellness services to the Philippines with the soft opening of its first branch in Parañaque City.

Japan-PH Beauty Create Inc. launched Tokyo Nail Station at SM City Sucat to introduce Japan’s renowned nail care services to Filipinos of all ages, gender and economic background.

Japan-PH Beauty Create, a newly established corporation which aims to be the forbearer of Japan’s health and beauty industry in the region, says the SM City Sucat branch is the company’s first salon in Southeast Asia. 

Japan-PH Beauty Create chairman Eiji Kakimoto says among Asean countries explored by the company, it is the Philippines and Filipinos’ hardworking spirit and optimism that encouraged them to launch their first beauty salon at SM Sucat.

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Japan-PH Beauty Create Inc. chairman Eiji Kakimoto, managing director Yuto Mendoza Sawaki and vice president of operations Andro Lanceta.

“There is something about the Philippines, even when you first step into the airport—the overall energy of the people, how excited people are, how warm-hearted people are here.  It’s just the drive, the energy people have everywhere,” Kakimoto says.

The rapid 6.9-percent growth of the economy in the first quarter of 2016 drew the attention of international companies such as Japan-PH Beauty Create to invest in the Philippines.

“From economic prospective to the sheer energy and excitement of the people around, it seems very likely that this continuing trend would propagate and expand over the many, many exciting and prosperous years ahead of us,” says Japan-PH Beauty Create managing director Yuto Mendoza Sawaki.

Japan is a leading provider and innovator of health, beauty and wellness services and products. The nail salon prides itself on the best customer service and products the country has to offer. 

Equipped with best nail care and beauty materials straight from Japan, and proficient nail technicians trained from a top nail service school in Tokyo, customers are guaranteed to feel relaxed during their stay, according to Sawaki.

Sawaki says the salon is designed like a subway train to make it look more gender-neutral.

“We want people of all genders to enjoy the salon, not just limiting ourselves to female customers,” he says.

Sawaki wants customers to enjoy their overall experience with authentic Japanese service, aside from leaving refreshed and with expertly cared nails.  

“We really want to cater to the general population. We want to give them a sanctuary where they can sit back and relax from their everyday busy lives. All our guests will be served with Japanese tea, a complementary of any service, warm hand towels, and such,” he says.   

Sawaki says even with imported and high-quality products, Tokyo Nail Station services will remain affordable to accommodate and reward more people for their hard work.

“Japan has world-renowned beauty products and services and that is something we want to bring to the Philippines, not just for 1 percent of the population or the higher class. We want to cater to everyone. Our services are not very expensive. It’s very easy to locate our store, and it is not even overly effeminate.”

He says among the must-try services are Aioi Gel manicure, Hiroshima hand paraffin, Kakegawa foot paraffin and Nagaoka nail embellishment.

Japan-PH Beauty Create plans to open three more branches at SM Malls this year. 

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