PLDT Inc. is undertaking major changes to its business, including the transfer of its headquarters to Alabang, Muntinlupa City in line with its digital pivot.
The PLDT Group embarked on a three-year digital pivot that aims to transform its networks into the country’s most data-capable infrastructure delivering a growing array of compelling digital services.
PLDT chairman and president Manuel Pangilinan told reporters the changes would be “across the board,” which included networks, service platforms, people and directions of the company.
“It’s not just rebranding and [new logo] that’s needed. The whole networks got to improve, our services got to improve, our content and services got to improve. So it’s not just a logo. Logo is one of the minor components,” Pangilinan said.
The new logo comes with the recent change of the company from “Philippine Long Distance Telephone Co.” into “PLDT Inc.” to better represent the company’s current thrust to decisively shift its business to data-driven services.
The new logo symbolizes the powerful convergence of PLDT and Smart, combining fixed and wireless technologies to see individual and enterprise customers.
The new PLDT and Smart logo is shaped like a triangle with the three sides representing the company’s business pillars—exceptional people, meaningful innovations and our valuable customers.
The triangle is also the symbol for Delta, the fourth letter in the Greek alphabet, which stands for “change”.
He added that the company would be spending about P10 billion over the next three years to transfer its Makati headquarters to Filinvest in Alabang.
The new headquarters would be similar to those built by Google and Facebook in the US.
Pangilinan said the sale of Ramon Cojuangco Building and Makati General Office was a part of the plan to transfer to new headquarters which would be designed like those owned by technology companies in the US.
Pangilinan also said that the “long distance telephone is a business that will not sustain us going forward.”
“The journey to that digital future will be log, and the climb steep. There will be false starts, there will be speed bumps, there will surely be mistakes made. Though we began in earnest the year, it will take us until 2018 — about three years to execute our digital divot,” Pangilinan said.
Pangilinan said to achieve the goal, capital expenditure level would remain elevated at P43 billion in 2016 and beyond.
PLDT is spending another P4 billion to P5 billion for the acquisition of the telecom business of San Miguel Corp.
“This capex will reflects a massive effort to transform our networks into the country’s most extensive and data capable infrastructure. Our intense focus on this digital pivot is forcing us to adjust our financial trajectory for the next three years,” Pangilinan said.
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